![]() She is in total control of her narrative, firmly positioning herself as the righteous and sinned-against party who has the last word, always, and that narrative is profoundly tear-stained and intimate. This kind of subliminal storytelling, the kind that gets teased out on gossip blogs and always has “alleged” attached to it, is where the two sides of Swift’s persona work most closely in tandem. One of the places this conflict plays out most clearly is in the Easter eggs Swift likes to scatter through her lyrics. The control is what makes the intimacy possible - Swift likely wouldn’t be able to create that sense of closeness with all her fans without working hard and micromanaging everything in her career - but it sometimes also makes the intimacy look fake and manufactured. Last year, I did a deep dive into the history of Swift’s public image and concluded that both her appeal and her image struggles stem from the way she creates a sense of profound emotional intimacy with her fans while visibly working to control everything around her. A unified theory of Taylor Swift’s reputation
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